Lynn Ellen Quoted in AIIR Global Coaching Study

Queen & Associates Founder Quoted in AIIR Global Coaching Study: "The 5 Ways Coaching Must Change to Stay Relevant In 2018"

Richmond-based strategic leadership development firm's founder, Lynn Ellen Queen, quoted in a study by AIIR Consulting "The 5 Ways Coaching Must Change to Stay Relevant In 2018." 


Media Release


January 16, 2018


Contact Information

Lynn Ellen Queen




Coaching throughout the system:

“Building coaching cultures will be key to maximizing the engagement and productivity of people in the workplace as coaching will need to reach into levels of the organization previously untouched by coaching.” 

Lynn Ellen Queen, MBA | AIIR Washington, D.C.

Coaching is an essential tool for motivating and empowering individuals at every level of an organization. For many leading organizations, coaching is the invisible competitive advantage responsible for creating leadership excellence. It is also directly linked to business results. The Human Capital Institute (HCI) found in their research that “organizations with a strong coaching culture report recent revenue above their industry peer group (51% of organizations compared to 38% of other responding organizations).”

Knowing this, it is no surprise that over the past 20 years, talent and HR leaders have been seeking ways to expand the application of coaching through the organizational system beyond the C-Suite. While much progress has been made, the current state in many large organizations is multiple coaching initiatives without a single philosophy or strategy cohering the overall coaching practice. For example, in many Fortune 500 organizations, there is an individual charged with fielding and managing senior level coaching requests, a different team involved in implementing an internal coaching strategy, and yet other teams focused on integrating coaching into leadership development programs.

To truly scale coaching in a systematic way, organizations need to focus on “creating coaching cultures” (Nataliya Adelson, Ph.D. | AIIR Princeton). A successful coaching culture drives a common strategy and philosophy, enterprise-wide, to scale coaching, and thereby reap the rewards of maximum human performance.

Read the full report here:

Q&A in “B”-Line to Prosperity

Queen & Associates Featured in “B”-LINE TO PROSPERITY: 

Richmond-based strategic leadership development firm devoting of resources to the Richmond, VA community detailed in B Corp Report from Council Fire about "How B and Benefit Corporations Can Boost Economic Development and Quality of Life in Baltimore, Maryland and Beyond."


Media Release


December 4, 2017


Contact Information

Lynn Ellen Queen


"Resources Devoted to the Community

Queen and Associates, a strategic leadership development firm, donates hundreds of hours of volunteer time and 2% of gross revenues to St. Andrew’s School which provides full scholarships to students with financial difficulties."

B-line to prosperity.png

View the full report here, the above excerpt is found on page 13.

Read more about Council Fire LLC at their website,

Welcome to B Corp

Queen & Associates Receives B Corp Certification

Richmond-based strategic leadership development firm meets high standards of social and environmental accountability and transparency


Media Release


August 1, 2016


Contact Information

Lynn Ellen Queen



(Richmond) Queen & Associates (Q&A), a strategic leadership development firm, is proud to announce its certification as a B Corporation, joining almost 2,000 companies around the globe who are committed to using business as a force for good. This certification means that Q&A voluntarily meets a higher standard of transparency and accountability and is committed to using the power of business to solve social and environmental challenges.


B Corp certification recognizes companies who voluntarily meet standards of transparency, accountability, and social and environmental impact. More than 1,800 companies in over 50 countries and across 130 industries have reached what Inc. Magazine called “the highest standard for socially responsible business.” Q&A joins companies such as Patagonia, Etsy, Eileen Fischer, and Impact Makers in achieving this certification.


The certification process requires companies to undergo and pass an assessment by B Lab that evaluates their mission, social impact and environmental stewardship. As part of the B Corp certification, Q&A has committed to substantial pro bono work and to sharing revenue with St. Andrew’s School in Richmond, VA. St. Andrew’s is a K-5 school transforming lives by providing quality education to children from families with limited financial resources with a full scholarship for every child, nurturing their intellectual, creative, moral and spiritual growth and preparing them to be the next generation of leaders.


“Through our work in leadership development, we focus on the people who drive results. With each leader, team, and organization, we work to help create healthy cultures in which people are respected and empowered so they can bring the best of themselves to the challenges that face them, their organizations and society,” said Lynn Ellen Queen, Principal of Q&A. “Becoming a B Corp reinforces how committed we are both to our mission and to using business as a force for good and allows us to be in community with other businesses that are making a difference.”


To view Q&A’s B Impact Assessment and profile, visit


About Queen & Associates

Queen & Associates is a strategic leadership development firm helping leaders, teams and organizations empower Humanity@Work. Q&A provides executive and leadership coaching, cohort-based leadership workshops, facilitation, and strategic planning to businesses, government and nonprofits. Through its mission and B Corp certification, Q&A is committed to positive change.  Queen & Associates is also a certified Small, Women and Minority-Owned Business in the Commonwealth of Virginia. Learn more at


About B Corporations

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 1,800 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.  


About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:                                                                                                                                 

  1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;                                                    
  2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;                
  3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits;          
  4. Inspiring millions to join the movement through compelling story-telling by B the Change Media.

For more information, visit,, and